How To Deal With Stress And Safety In The Workplace

Jan 13 2024 Published by admin under Uncategorized

Employees should realize that they deserve balance between work and home life since both are equally important parts of their lives that will ultimately affect performance on the job. You can learn the right way to handle such situations through effective WHS training in the workplace conducted by experienced companies who provide WHS consultation.

Highly stressed workers can have a negative impact on the business, in the following ways:

It can affect the quality of work, which will reflect poorly on business.
It can lower morale and increase employee turnover rates.

Employees should be aware that they have options available to them in terms of help with stress management. An employer could offer flexible hours or vacation time for employees who need it to take care of personal issues at home. If you think that you or someone you know is going through a high stress situation at the workplace, then here are some tips on how to handle it.

Make sure you have a good support system – this could be your boss, co-workers, or friends

Having a good support group, whether it is friends, co-workers or even an understanding boss, can make a world of difference when it comes to dealing with stress.

The following are some examples of stressful situations that an employee may be going through:

Divorce or marital issues at home.
Injury, illness or death in the family.
Lack of childcare coverage if needed during work hours.
Harassment or bullying in the workplace.

As you can see there is a wide range of scenarios where someone could find themselves stressed out and overwhelmed by what is going on around them, whether personal or official. Sometimes co-workers may be the best people to talk over an issue since they will be able to better understand what you are going through.

Take breaks when needed and give yourself time to decompress outside of the office

When we feel like life is falling apart, it is easy to forget about ourselves as well as those who rely on us. Making sure you take some time out for yourself every day will help keep stress levels under control and allow you to focus better when work resumes again. Taking a break and talking things out with a trusted friend or family member can help.

Taking time to relax and de-stress is important for everyone, but especially for those who experience high levels of stress on the job. This might mean taking some extra vacation time if you need it, either when work becomes overwhelming or at another point when they feel like their current amount is not enough. It is always better to ask than assume your employer will be okay with it (and plan ahead in case they say no).

Get in touch with your feelings ā€“ it is important to know what’s going on inside of you

Getting in touch with your feelings through counselling activities or other means can help. Talking through what is going on with someone else or writing down your thoughts and feelings in a journal are both great ways to get everything out, so you don’t keep it bottled up inside of yourself, which could lead to stress-related health issues like depression. Plus, talking about your emotions is healthy for the soul.

Create a plan for how to deal with stress before it happens

For employers, it is important to create a plan of action about how to deal with employees who are under high stress. For example, if your employee is showing signs of depression, you should allow them time off to deal with it and possibly see a therapist or counsellor. If the situation isn’t that serious, then maybe all they need is some time away from work for recuperation purposes; either way there are many ways in which employers can help their employees come back refreshed after dealing with stressful situations at work. One thing that research shows us about how to handle workplace stress is not only important to an employer but also extremely useful for workers themselves.

Keep an eye out for any signs that someone is being bullied or harassed at work

Workplace bullying and harassment is very real and very serious. If you are being bullied or harassed at work it is extremely important that an action is taken to stop this from happening as quickly as possible. Even if the situation is not too dire, something should still be done about workplace bullying and harassment because these things can lead to other problems such as depression and anxiety. Not only does workplace bullying need to come under control, but employers also have a duty of care towards their employees, so they should do everything in their power to make sure all workers feel safe while working on site.

Report anything suspicious immediately so everyone can feel safe and secure at their job

Any suspicious behaviour by fellow staff members or by any other people should be reported as soon as possible. This is important because it can stop a potentially dangerous situation from getting even more serious and resolve the issue before anything bad happens at work.

Workplace stress can be a real problem for the company as well as the employee, and something should be done about it as soon as possible. Poor workplace safety can affect both the employees and employers in many ways, which is why it is important to make sure everyone feels safe at work.

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Supply Chain Management: A Solution for A Better Tomorrow

Jan 13 2024 Published by admin under Uncategorized

Have you ever imagined? How does business work in the current modern world? Since with so much modernization, there are various new ways introduced to take the process of business one step further. It can be seen easily in today’s business sector that with change in time there are changes occurring in the way that a business operates. Digitization is the most frequent and highly impacting change that has spread its significance all around the business world. This element has brought customersā€™ expectations way further ahead. Supply chain management is one of the key aspects of this innovative approach. So, it is necessary to discover this new emerging trend. Dive into the world of supply chain management.

Understand SCM (Supply Chain Management)
It is a system that manages the flow of goods and services in an effective manner. This active management system is designed to maximize customer value and let firms enjoy a good sustainable competitive advantage. The activities included in this system take care of everything for business from production, development, sourcing and logistics. An effective supply chain management system lets you effectively minimize time, waste and cost in the production cycle. The core value of this system is to create competitive infrastructure, synchronizing supply with demand. It works majorly on marketing, procurement, logistics, systems engineering, industrial engineering and operation management.

Work Mechanism of SCM (Supply Chain Management)
It is a system that is developed by the efforts of suppliers to deliver an efficient and economical supply chain as possible. It usually covers from the production of the product to its development. The SCM system usually controls or links the production, distribution and shipment of a product. Companies can use it to cut excess costs and deliver products to consumers at a fast pace. The existence of this system has been there for a long time, but with modernization, it has gained attention recently.

Key Factors to Notice About Supply Chain Management
This effective system consists of five points as its key features to make your business more effective than ever.

To provide multi-enterprise collaboration and engagement, this system is designed to effectively improve the collaboration with the suppliers using cloud-based commerce networks.

The SCM lets analytics capabilities upgrade with data in real-time. The insights that it will offer are fast and extensive.

The networking or connection that it provides is unparalleled to any other system. It can access the unstructured data from Social Media and structured data from IoT (Internet of Things) and other traditional data sets from traditional ERP and B2B integration tools.

This is an effective move in the modern supply chain management system. The AI platform helps in coordinating, collating and conducting decisions and actions across the chain. This factor plays a crucial role in the automation of the supply chain.

Cyber Awareness
Cyber intrusions and hacks are crucial problems in this modern era. But using it the enterprise is protected from this major concern.

Effective Areas of SCM
The supply chain management system effectively improves the analysis of data for the organizations and offers further space for improvements. These are some of its most effective areas which are discussed below -

Improving Price
SCM uses analytic software to forecast techniques to improve margins. This helps seasonal products to be sold easily, as they have a limited shelf life.

Find Potential Problems
The in-depth analysis that SCM provides lets manufacturers anticipate the shortage before the buyer is disappointed and complain about poor service.

Enhanced Allocation of Inventory
This system helps in dynamically allocating resources. It helps the firm’s schedule work based on sales forecasts.

Key Elements of Supply Chain Management
This system consists of five attributes or components which are included to ensure effectiveness and sustainability. These functions seem to be an overwhelming task to various business persons all around the world. They help in enhancing the supply chain management practice in an efficient way. It can be undertaken using these following eight functions -


This step is a key aspect of starting a supply chain. It helps in finalising the strategy to put them into place while checking the demand of product or service, manpower, costing, profit, etc. Without this element, SCM is well-nigh impossible to implement and to get effective benefits from it. This point can only be set after making consideration of all pros and cons that one can proceed further. This step usually helps in identifying the demand and supply trend in the market to implement a fine working SCM system.


In this tech-inspired world, we are surrounded by information. So, it becomes very vital for any business to stay updated using the latest information. That’s why this element has an important place in the supply chain. It lets firms understand the proper and timely market trends of demand and supply of products. The ignorance of this aspect can lead to a negative impact on the performance of businesses.


In any business, the role of a supplier is very crucial. When it comes to SCM systems it has the same important impact. The products and services developed by manufacturers are created using the help of different sets of raw materials. The cost-effectiveness of raw materials is important for the manufacturing of products and services at cheap rates. If the supplier somehow lacks the capacity to deliver them on time will bound the business to face loss and have a negative reputation.


Keeping inventory maintained is essential for a highly effective supply chain management system. In this list of inventory, there is mention of raw materials and other essential items that are required for the development of products and services. It is a vital aspect for the good functioning of this system since without its proper management the production and sale of products are not possible.


This is the next most important element to consider for the proper functioning of SCM. It ensures that the firm is producing the correct amount of products while meeting the established quality standards.


The place where this system will implement its functioning is crucial. If it is a suitable location then it would provide all essential resources and materials conveniently to the system for manufacturing, otherwise, the system can fail. For example, lack of water can bring a stop to the whole production process and affect the company’s goodwill.


After the production of products and services, the next big step for any firm is transportation. The delivery of final products to the market is mandatory for smooth business functioning. The business organization that took special care of this aspect always enjoys a fine range of benefits from it. But it also needs to have a secure and safe transportation process with zero damage and minimal loss in the transit.


After following all these elements, here comes the final step for creating a good SCM system. The returns of goods, as it is common to return goods under different circumstances. Even having a fine quality process, you can sometimes have unavoidable momentary lapses. This element ensures good bonding with customers and helps in maintaining goodwill in the long run.

Supply Chain Management Outlook
For the successful operation of a business, is necessary. Its key function is to deliver value to customers; while managing the movement of materials and products throughout the organizational cycle. For a seamless functioning, it includes various aspects of business operation like purchasing, logistics and information technology. The components of SCM that we have described above play an important role in setting the demand. If these links in the chain turn to be weak lead to the disruption of the entire chain and all functions should be at risk. To get an in-depth understanding of Supply Chain Management you can read the book: Essentials of Supply Chain Management by Michael H. Hugos. Achieve all your organizational goals using a smooth working SCM system.

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What Are Common Occupational Lung Diseases?

Jan 13 2024 Published by admin under Uncategorized

Occupational hazards can cause these health problems by irritating or damaging the lungs over time, and companies may be compelled to conduct regular lung function testing on their employees to determine if any damage has been caused.

Workers with any one of these conditions face a variety of potential difficulties including:

Breathing disorders that could be life-threatening if left untreated.
Reduced ability to work or perform strenuous activities.
Economic hardship from loss of wages and increased medical expenses.
Poor quality of life and reduced physical and mental functionality.

There are many ways to prevent these lung diseases from occurring in the workplace. Companies should be aware that using proper ventilation, providing regular respiratory health screenings and creating a healthy work environment with good air quality can help promote better worker health. Preventative measures like wearing protective equipment when necessary is also an important factor in preventing lung disease due to occupational hazards while working at certain jobs for long hours or during times of high exposure. Workers who experience breathing trouble or any other signs related to their lungs should contact their doctor immediately rather than trying self-treatment methods, which could make it worse without professional assistance.

Here are some of the most commonly found occupational lung diseases.


COPD stands for chronic obstructive pulmonary disease, which is a wide range of respiratory conditions that affect the lungs. COPD can be caused by long-term exposure to harmful fumes from tobacco smoke, second hand smoke or even inhaling any type of chemicals for an extended period of time at work. Another example would be those who work in certain types of heavy industry such as mining with high levels of dust and exhaust gases. People who have been exposed to these hazardous materials over a long duration are more likely to develop COPD symptoms later on.

The most common treatment options include breathing machines, medications used for treating asthma and bronchitis, along with quitting smoking. Not all cases require surgery but it depends on how severe the condition has become.


Asthma is a very common respiratory disease that can be caused by breathing in hazardous fumes and dusts. It is a chronic disorder where the airways become inflamed and narrow, making it difficult to breath. There is no absolute cure for asthma, however it can be controlled by avoiding the allergens as well as taking medications. Those who have asthma should also avoid physical activities like sports and should not participate in strenuous jobs where breathing is hard.

Asthma can be prevented by wearing a mask to filter out dusts and fumes while working outdoors or indoors. It would also help if you must smoke, only do so outside of work hours, since cigarette smoke contains many harmful chemicals that could trigger an attack for those already suffering from this disease. Anyone experiencing symptoms such as tightness within their chest, shortness of breath and other similar symptoms should get themselves checked by a doctor as soon as possible.


Silicosis is a lung disease that is contracted by inhaling silica dust. Silicosis can also be referred to as pneumoconiosis and has no cure, but the condition could go away on its own after a few months or it could become chronic depending if one keeps breathing in silica particles.

This lung disease is common amongst sandblasters, stone masons and foundry workers due to exposure to sandstone, granite and other similar minerals that release fine crystalline particles when worked upon. Those who work at quarries are usually exposed to much of this harmful mineral material since rocks and stones break into small pieces during quarrying, making it hard for humans to avoid breathing in these irritating materials which then lead to injury within one’s lungs.

Black lung disease

Black lung disease is commonly found among those who work in areas of coal mining, where workers are exposed to coal dust which then enters their lungs. Sometimes when these tiny particles of this harmful mineral enter our bodies through inhalation or even ingestion (in the case of small children), they get accumulated inside one’s respiratory system and cause irritation within them leading to lung injuries with time.

Coal worker’s pneumoconiosis

Coal Worker’s pneumoconiosis is similar to silicosis, but is caused by exposure to coal dust. This specific disease is also known as black lung, because the lungs are actually black with deposits of carbon that have accumulated in them.


This disease of the lungs is caused by breathing in asbestos fibres. The long-term effects of this disease include shortness of breath, coughing and chest pains.


Mesothelioma is a type of cancer in the lungs. It is caused by prolonged exposure to asbestos. This lung cancer cannot be prevented, but there are ways of slowing down the progression, if it has been diagnosed in time.


Trichloroethylene is a disease of the lungs caused by inhaling this same chemical which is an industrial solvent. The effects of this disease include breathing problems, heart palpitations and tremors.


This disease is caused by exposure to certain chemicals that may include carbon disulphide, trichloroethylene and benzene. The symptoms of polycythaemia are headaches, dizziness, confusion and high blood pressure.


Sarcoidosis is another common occupational lung disease caused by exposure to certain chemicals that include petroleum solvents, welding fumes and fibreglass. Symptoms of this disease are breathing difficulties, coughing up blood and fever.

Those with industrial lung diseases can be treated if they get diagnosed in time by avoiding the source of their symptoms or by taking medicine for it. The most aspect here is for the employer, to provide the workers with high-quality gear that will help prevent inhalation of hazardous substances. In addition, they should also conduct regular lung function testing on all workers in order to identify those at risk as well as provide them with the right treatment and medications.

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7 Sources of Raw Material for Your Content Marketing Strategy

Jun 24 2023 Published by admin under Uncategorized

Is your business using a content marketing strategy?

According to a recent study by the Custom Content Council, 73% of consumers prefer to get their information about an organization in articles rather than advertisements. That means it’s more important than ever to include custom content in your marketing mix. Doing so will help drive purchases, improve relationships, and give your customers useful information in a medium they prefer.

Content marketing essentially means that rather than pitching your product directly, you instead provide resources to educate and inform your prospects. If it’s done correctly it often leads to the sale.

Generating compelling content that people want to consume can increase your website traffic and help you to attract and retain a dedicated following. In order to produce quality content you’re going to need a good source of raw material to continually draw upon.

Here are 7 fantastic resources to help you never run out of content ideas:

#1: RSS Reader: Scan it Daily A great way to get fresh ideas and inspiration is to sign up for a free RSS reader such as Google Reader. Then use the Google Blogs search option and search blog directory sites such as Technorati and Blogcatalog for blogs that are relevant to your product or service. When you find what you’re looking for simply subscribe by clicking on the RSS feed and adding it to your reader. Organize your feeds into folders and sort by category for easy scanning; you can combine topics you find in your industry’s blogs with your own commentary to create posts that stand on their own.

#2: Make Every Employee a Marketer: Encourage employees to contribute to your blog by writing posts on a topic of interest that relates to your industry. Ask your customer service and sales teams about their most frequently asked questions then have them write blog posts about the solutions. Creating a simple blog template for employees to use can be a great tool to eliminate any barriers to writing a post.

#3: Crowdsource: Online survey and polling tools can be invaluable resources for collecting and prioritizing these ideas in an organized way. Post a social networking status or blog asking your audience for content topics and suggestions. Embedding a survey or poll directly into your website or blog engages your audience in real time, and lets their voice be heard. You can also launch a survey or poll directly into email, Facebook, Twitter and LinkedIn asking for feedback.

#4: LinkedIn Groups: There’s no shortage of opinions on LinkedIn. You can join up to 50 groups per individual profile. Find the most active groups related to your industry by searching the groups tab. An easy way to tell which groups are most active is by the number of members and discussions. LinkedIn Answers is also a fantastic place to tap the knowledge of your professional network.

#5: Forums: If social media has a grandfather, its name is Grandpa Forum. These open and free discussions are a fantastic way to find out what’s going on in your niche. A simple search on Google for + forum will yield thousands of results.

#6: Google News: Want to keep your content relevant to current events and hot topics in the media? Sure you do. Google News aggregates headlines from news sources worldwide, groups similar stories together and displays them according to each reader’s personalized interests. Simply search for keywords related to your industry and click on the news. Scanning the results will immediately provide you with headlines to tie your topic to what’s happening in the world.

#7: Attend Industry Events: Meetups, Webinars, Tweetchats, Conferences. There’s a wealth of events hosted online and off on a weekly basis with many offering the free exchange of ideas and knowledge. Look for events with topics related to your industry and jump right in. Chances are you’ll leave inspired with new ideas and a new found vigor to churn them into remarkable content.

The overall goal here it to be relevant and provide value to your target market; if you continually publish and spread great content, customers will come to you.

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What Network Marketing or Multi Level Marketing (MLM) Is All About

Jun 24 2023 Published by admin under Uncategorized

Multi-Level Marketing (MLM), also known as Network Marketing

There are two types:

Subscription or Money Plans and Product Based MLM.

Subscription or Money Plans

Subscription or Money plans are generally illegal and are not really Network Marketing or MLM.

False credibility

The promoters often call them that to give themselves some credibility They generally work by getting you to pay a subscription. Most of which the person or company running the plan gets and pay a percentage out to the person who introduced you to the plan. You then go out and recruit as many people as you can so that you will get as much commission as possible. There is generally no product or service offered, or if there is it is generally worthless and just incidental. These plans are illegal, although are still often appearing on the doormat, coming in from countries out with the UK.


Often the commission paid out will be on a matrix plan; for example where you only need to sponsor, say two on your first level and then get those two to sponsor 2 so that you now have 4 on your 2nd level and then those 4 just sponsor 2 each which gives you 8 on your 3rd level and so on. So that in theory you will have 64, 128 or 256 people all in your network giving you money, They will even show you a graph showing exponential growth. Generally companies don’t pay out unless a level is full and of course that’s where it all falls down because people drop out or do not sponsor someone and you finish up with holes in your useless matrix. These plans, again are now illegal in the UK but are still coming in from abroad or being pushed on internet sites.

Why they fail

These plans ALWAYS FAIL. Usually the company running the plan make a killing and then mysteriously vanishes! The people who were in at the start made a killing and everyone else lost a fortune. In fact the Department of Trade and Industry (DTI) closed down a few of these schemes in 1996. And the law changed so that in 1997 most of these schemes become illegal. However, as I have already noted, British law cannot have jurisdiction over what comes in from abroad and as we all know the Internet is virtually impossible to police. I do remember that I got made redundant in the early 90′s, although I myself never got involved, had a friend who had his own farm, and being in small financial difficulties himself. Really believing that these plans were brilliant, put everything he had into one and when it went down he even lost his farm. It was very tragic.

Expensive Education

They can be made to look brilliant on paper especially with glossy brochures promising cars or holidays at certain levels. Don’t get involved. It will cost you a fortune that can easily run into hundreds and even thousands of pounds. This can be a very expensive way of learning.

Product Based

Product Based MLM or Network Marketing is generally credible but be warned it is not easy. Generally most people get introduced to it by a colleague, relative, friend or website. They will invite you along to an open meeting near your home. Go, you have nothing to lose but what ever you do, leave your cheque book, credit cards and most of your cash at home and DO NOT SIGN ANYTHING that night. Take your partner with you because you will normally see something that will really get you all fired up, full of inspiration, “I can make a fortune at this!” When you get home, if you had left your partner at home they would not have seen the presentation and would be very suspicious and dead against it. So go along together.

When you get to the meeting, usually in a local pub, hotel or meeting rooms. You will be introduced to your host by your friend or colleague who invited you. You will see lots of people all dressed up in business dress who are already distributors or agents and a few other people who perhaps look a bit nervous. These are people like you who are along for the first time. You will often be shown a very compelling company DVD video presentation, which will show lots of fast cars, big houses, deserted beaches and the like and/or you will be given a ‘Power Point’ presentation by the host. There will normally be an interval for tea or coffee and you will be shown the actual products and someone will explain how great they are, how everybody wants them, and how easy they are to sell. Then afterwards, someone will show the profit or reward plan, sometimes hand writing it on a white board, as they explains, but more often now, given as a ‘Power Point’ presentation. This will leave you absolutely, gob smacked! About how easy it all is and how by this time next week you will be a millionaire! How can you fail? You will want to sign up there and then and buy as much product, company leaflets and training material as you can carry. But you can’t tonight, can you? You’ve left your cards and money at home!

The hype or Ra Ra!

You will have been carried away by all the enthusiasm of the people there and the hype of the DVD video’s and other presentations and all the Razzmatazz that they could muster. That’s why I said leave your cheque book, cards and money at home. That way you cannot sign up tonight. Go home and think about it. There will be an answer for that: “Why do you want to think about it?”, “What is there to think about? You’ve seen it all here”, “You like the plan don’t you?”, ” You like the product(s) don’t you?”,”You like us don’t you?”, “Then what is there to think about?” You do not want to do anything tonight. You want to talk it all over with your partner to discuss the implications in the cold light of day and anyway, if you were to do anything you would need to formulate a plan of action first and in any case you have no money on you.

You will be led to believe that it is easy and that you will very easily become a millionaire in no time at all. Nonsense! Although many people have done it especially in the USA where more millionaires have done it through MLM than any other means, well, until the internet came along, now I’m not quite so sure! It has also been done here in the UK and Europe. The UK is probably one of the most difficult countries because generally the British are a bit stick in the mud and afraid to try something new. Our continental cousins in Europe generally are more open to this type of marketing as are the Americans, Canadians, Australians and New Zealanders. These days, even the Chinese.

If you like what you have seen and you like the product and feel that you get on with the people who presented the meeting and especially the person that took you along then by all means after reading the rest of this then go for it. BUT if you feel that you do not like the product or the people who presented the meeting or the person who took you along then forget it. It is very unlikely that if you are new to the game, that you would have any chance of success without their help.

In the UK, there is a regulating body to which any reputable MLM company should be a member although in all fairness it will often take a new company sometime before it achieves this. The regulating body is called the Direct Selling Agency, usually just referred to as the DSA.

How Money Is Made In MLM

Why does it work for some and not for others?

A MLM company works much the same as any other in the fact that it makes or supplies a product that it wants to sell to consumers, anyone. The way it does it is by using its sales force to do the marketing for them. It keeps its costs down because generally it does not advertise it’s products, it does not need shops or fancy showrooms and apart from it’s head office and distribution warehouses, drivers and support staff, needs no other staff.


To become part of it’s sales force you have to become what they usually refer to as an agent or distributor. For this privilege it will normally cost anything between 45 and 200. 200 is currently the maximum set down by the DSA. This will normally provide you with a company training manual and operating procedures and a few samples of sales brochures, DVD’s and stationery. Now the general idea of network marketing is to get a lot of people retailing a little or in the case of one of the most well known organisations, getting a lot of people to retail a little but also to use all the consumables themselves. It is also sometimes possible to treat the business purely as a retailing opportunity. In fact for over two years I retailed just one of the product range from one MLM company as my sole source of income. This, however is not, really what it is all about.


As an agent or distributor for your chosen company you will be a retailer and as such will purchase at wholesale and sell to your customers at retail. The difference being your profit less your tax liabilities and business expenses. As any retailer, you will normally get a bigger discount if you buy in bulk. This is the same with most MLM companies. As a small retailer they know that you cannot buy in bulk, so they normally split up their year into months or sales periods and calculate what product you ordered in that period, add it all up and provided that it was over certain thresholds laid down by them, they will then give your discount in the form of a credit or rebate cheque at the month or period end.

Most people when they go into MLM will only start it on a part time basis and so will often not qualify for the bigger discounts. So why do it? Usually the business plan will have been explained to you at a meeting before your signed up so you will then have a very brief understanding of your companies volume profit, rebate, commission or compensation plan. They all seem to have a different name for it. Basically though, they all have a similar format. It is based on the principal that you personally can only sell so much, in a day or week or month or whatever.

So why not duplicate yourself to increase your turnover? That means recruiting other people and teaching them to do, what you do. This is something that your sponsor, who is the person that introduced you to the business, is, or should be, doing with you. This means that by introducing other people to your group, you can effectively increase your groups sales. As the head of your group you will then get rebates or bonuses on what you and your group has achieved. This gives you an incentive to increase your group and to train and assist them. This will increase the group of your sponsor, increasing their income, which is why they should be helping you. This will of course be increasing the sales force of the company, who also will be training all their agents by updating and producing much training material. In my experience, very few, if any, companies will actually teach you how to sell. They will train you on all the products that they supply and even train you on how to recruit other people and generally, that’s it.

So, why do most people usually fail?

Selling is a thing that we all do, all the time without realising it. We recommend films, restaurants, good offers at the local DIY store and many other things. However ask most people to sell something to another person and they will be terrified! Any company, whether supplying a product or service cannot survive without selling anything. If no product moves, then no money moves! It’s as simple as that.

If you are good at something and only have so many hours to do it, then why not teach other people to do what you do and then get a commission on what they do, because you taught them. That’s where it all generally all falls apart! Why? Because the person teaching other people what to do, generally has not got a clue what to do themselves. So they, as incompetent people are trying to teach other people how to become competent. An impossible equation! They may be great at recruiting new people but if you don’t sell anything then nobody makes any money and what’s the point?

Only duplicate something that works!

The first rule in MLM is to know how to sell! If you yourself cannot shift product, how on earth are you going to teach someone else how to do it! So learn or be prepared to learn how to sell. If You cannot or will not then forget it; because, if You cannot make money, then how on earth how are going to teach someone else to?

There is one company in MLM that uses catalogues to sell its wares and agents drop catalogues off through peoples doors and go back a few days later for orders. This is a great way to recruit people who don’t need to sell, the catalogue does it for them. Many people have been very successful with this company but be warned, because of the nature of dropping catalogues through doors and as there are no designated areas then it is quite common to go back for your catalogue to find the householder holding up two or three and saying which one is yours as other agents had also put their catalogues through the same doors that you did. This can have a very de-motivational effect on a new agent. Unfortunately this can cause a constant demand on you having to re-recruit because people have easily given up.

The 80 – 20 Rule

In fact there is a rule used in MLM, as also is, in many organisations, and that is the 80/20 rule. Simply, what that means, is that one year down the road 80% of your recruits will be gone and another year down the road 80% of what was left has now gone, so you must be prepared to put a lot of work in, recruiting, training and motivating people and training them to do the same to the people that they recruit. To become a success you will normally be talking about a 5 to 6 year plan and be prepared to put in a lot of work and travelling to recruit, train and motivate people.

Advantages of MLM

Advantages with MLM are that you have like a franchise without having to pay out that big franchise fee. You can use the corporate identity although most will insist that you must always state that you are an independent distributor or agent and not part of the corporate team. You will normally get all of your stationary, like order forms and invoices etc. You will also have available promotional DVD’s, product DVD’s, product leaflets or brochures and generally a large quantity of sales aids. A lot of companies, but definitely not all will have promotions and offers to help you sell. As your company has produced all this stationary, training DVD’s and other materials for you. Generally although not cheap, will work out a lot less than you would pay someone else to take the photo’s, design a leaflet or brochure, set up a production run and print them. Remember that your company will have covered these costs, so don’t gripe if they are not exactly giving away their promotional material. Remember, after all, it is your business.

Cash flow

Often these companies will also give you credit so that you can order and then pay when the invoice arrives which is hopefully when you have collected your customers payments. If you do not have this facility then get a credit card and you will never have cash flow problems. In fact, I run two credit cards, one solely for business use and one for my own personal use. Provided that you use a credit card wisely, you actually have extra rights under the 1974 Consumer Credit Act. Provided that you carefully checked the terms when opening your credit card account, then you will never incur expenses if you pay off the full amount before the final ‘pay by’ date. You should be able to achieve this if you are running your business correctly.

This article was taken from my FREE eBook: “So… You Want To Work For Yourself!” written by me, James Tallett.

James Tallett

First Class Hut is a site designed for the new internet entrepreneur who is looking for ideas, training, articles and opportunities to do with running your own business and with the emphasis on internet opportunities.

The owner and webmaster of the site James Tallett is also an article writer who has written many articles about running your own internet business, on the First Class Hut site and many Article and Blog sites.

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A Primer on Advertising for the Internet Marketer

Jun 24 2023 Published by admin under Uncategorized

What Is Advertising?
As a budding internet marketer, all of the tips and tricks to marketing online will fail if you don’t have a fundamental understanding of what it means to advertise. Do NOT venture out online just applying SEO tactics and good web design. Always be thinking about who you’re talking to. Read on…

Advertising has so many definitions and interpretations that makes any feeble attempt on my part impossible. But I will try. Advertising is basically sales conducted through a different medium than a sales person (newspaper, magazine, TV, web, etc.) performing the same function as a sales person would do in person. In addition, advertising has a “paving the way” component which sets the stage for the pitch. Effective advertising is suggestive and educational, but typically doesn’t close the sale.

Advertising is a Mind Game
It’s funny, many years ago, The Supreme Court of the United States actually defined advertising like this: “Advertising is mere identification and description, apprising of quality and place. It has no other object than to draw attention to the article to be sold.” But that definition in not completely true. A purely educational advertising campaign trying to create a new need (one that does not already exist) is futile. Also, an advertisement trying to promote something that has many competitors at the same value and that are as easily obtained is meaningless. Advertising requires some level of appeal, tapping into the buyers psychology using visual effect or language to basically seduce the prospect into wanting to buy.

Direct vs. Indirect
Again, advertising is any method, other than through personal agents such as salesmen, to sell products and services. Given that, advertising can be divided into two types: one is direct and the other indirect. Broadcasting one’s goods and services through newspaper or magazine ads, billboards, vehicle signs, is indirect. Using a sales letter to promote a product or service is direct.

How you advertise must always result from an analysis of the product or service in relation to the market’s needs, current and potential. Is there a market for this product? How big is it? What is the product’s unique selling proposition — the thing that gives it a competitive advantage over similar products?

As an Internet Marketer, keep these basic points in mind as you venture out trying to promote your or someone else’s product or service. The Internet is just another medium. Without proper advertising principles, your promotions will not work.

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How Those Old Movies Can Help You Market Your Business

Jun 24 2023 Published by admin under Uncategorized

If there’s one thing that separates an old-fashioned movie from a modern movie is that the old-fashioned ones never relied on special effects to make an impact. Why? Because they didn’t have the ability to create them, except in the most rudimentary way. That meant they had to rely on other things to make the movie interesting, and those other things were great characters, interesting stories, gripping plots and emotion. That’s why some of those old movies can still entertain people sixty or seventy years after they were made, while many of those modern movies that rely on whizz-bang special effects lose their novelty value within a few years, or even months.

This doesn’t mean that a movie with special effects will be no good, but a movie that has no plot or story will fail no matter how good the special effects.

So how can this help with marketing your business?

Here’s how.

The best marketing pieces are like those old movies. Just as those old movies didn’t rely on special-effects but used great stories to make them interesting, the best marketing doesn’t rely on flashy graphics or tricks, and relies on basic sales elements to get the message across. The most simple sales elements are:

1. What you have to sell
2. What your product or service does
3. Why it will make a person’s life better
4. How a person can buy it

Put these basic elements into your marketing and you’ll do better than all the flashy graphics and advertising “tricks” in the world, because you’re telling your prospects exactly what they need to know to make a purchase decision. It’s like the best movies do when they give you a full story, with all the different elements tied up at the end.

Now, it’s more difficult to write a movie with a great story and plot than it is to get some computer geek to press a button and summon up some computer-generated monsters. And it’s more difficult to write an advertisement that uses all the best sales elements (and in an interesting way) than it is to just create a logo and a slogan and plaster it everywhere.

You need to take time to think of exactly how your product or service will improve someone’s life, and get this sales information over in the most persuasive way. You also need to think about how to show the superiority of your product, and think of important elements such as your guarantee.

But the rewards of doing it right are worth the effort. And even by following the basics of the sales elements shown above, you’ll do well.

So the next time you create a piece of advertising and are tempted to use “special-effects” like bright colors, crazy images and catchy slogans, remember those old movies and how they kept their audience interested with the basics of good storytelling. Give your prospects as much of a story as you can, and tell them at least the basics of what they need to know to buy your stuff.

This doesn’t mean you can’t have a beautifully-designed advertisement or website, or use “special-effects” to get impact. But miss out the basic sales elements and your special-effects probably won’t have any effect at all.

Steve Prescott is a direct response copywriter and marketing strategist who specialises in creating results-based marketing systems by integrating direct response copy with internet marketing techniques.

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Autoresponders Make Your Email Marketing Effective and Easy

Jun 24 2023 Published by admin under Uncategorized

Autoresponders are one of the most consistent strategies for bringing in dollars through email.

In case you’re not familiar with the term, autoresponders are a series of emails set up to run once someone opts in to receive your newsletter or you white paper/video/other content piece. Your series can be 5 parts, 12 or even more, there’s no “right” answer to how long the series should run.

Here’s How it Works

Here’s an example, let’s say you’re in the pet industry and you sell a specialty dog food aimed at dogs with wheat allergies.

You could offer a 5 part series to consumers on what the symptoms are for wheat allergies, possible reasons why these allergies are so prevalent and what you can do if your dog is allergic to wheat-positioning your food as the solution, of course.

Autoresponders are a logical extension of a traditional email newsletter. And, they work!

According to a recent Merckle study, 74% of polled adults say they prefer the personal interaction of receiving email from a company over direct mail. Email tool, ExactTarget says, “Direct Marketing Association (DMA) reports that the ROI from email marketing is greater than $43 for every dollar spent.”

That’s good news for businesses!

Plus, once they’re written and set up, they run on autopilot. (I love marketing strategies that continue to bring me money months and years after they launch-don’t you?)

An Autoresponder (AR) Sequence Can Be Set Up 3 Ways:

1) Your AR series can be a stand-alone piece such as “Download the 7 Tips to Creating Emails That Sell” and you can piece them out in 7 different emails spread over days or weeks.

2) Or, you can give the Special Report or White Paper outright with all “7 Tips” on it and then let prospects receive a series of AR’s relating to the topic of email.

3) Or, the prospect signs up for your email newsletter, which releases an AR series spread over days, weeks, months, even years. You can mix in more timely email newsletters as you like without affecting the AR series.

Besides building your prospect list -essential for anyone in business-AR’s can drive more traffic to your site by giving your prospect a reason to visit you again.

Build Your List the Easy Way

Since AR’s are typically written around “evergreen” topics, a journalism term for topics that aren’t time sensitive-think articles on how to clean an aquarium, how to set a table, etc. they can run indefinitely bringing you money for years. Every niche has topics that fit into this definition.

With every autoresponder, you’re reminding prospects of your solution to their problem. If your email directs them to a page on your website, you bring them back to you where they can learn more or buy a solution.
I remember reading somewhere that one marketer added $1000 to his bank account every time he added another autoresponder to his series.

Now, I’m not saying you’ll see those kinds of numbers just because you add or extend an autoresponder series to your email marketing campaign.

There are plenty of factors, such as your business, how big and responsive is your list, the right offer and a dozen other considerations. However, a well-crafted AR series designed to highlight your solution to a targeted problem can pay for itself over and over-no matter what business you’re in.

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Affiliate Marketing Is The Easiest Online Home Business Anyone Can Start

Jun 24 2023 Published by admin under Uncategorized

Are you looking forward to starting a home business? Affiliate marketing is one of the online home businesses I have found to be so easy that anyone can start. It’s the simplest and easiest way of making money online by earning commission through marketing and promoting products or services of other businesses. You become a salesperson of the company or business with which you enter into agreement to promote its products or services.

Since affiliate programs are commission-based business opportunities, you earn income through sending customers to other companies’ websites. To start earning from affiliate marketing, you have to sign up first as an affiliate or promoter for the company whose products you want to promote. You are then given a special affiliate link, which you use on your website or blog to direct your visitors to the affiliate company. When your visitors use your link and get directed to the companies’ websites, you earn commission upon purchasing the products. That’s how it works.

Although affiliate marketing is easy to start, you will begin making money through your promotional efforts. This simply means that you have to invest more in marketing the business. The onus is therefore on you to acquire practical online marketing skills in order to drive a steady stream of traffic to your website. Remember that traffic is the backbone of your online home business.

Secondly, you have to be with your own website, which you use to promote your affiliate programs. But even if you do not have a website yet, you still can start your affiliate marketing business by setting up a blog free of charge with Google’s eblogger. It really works so well, I can assure you. Having set up your blog, you can immediately sign up for as many affiliate programs as you can.

Which affiliate programs can you promote? It’s very important to sign up for programs that will give you big commission. As an advice, never sign up for any program where you will not get enough commission. I would recommend for you promoting programs whose arrangement enables you to earn NOT only from the people you directly refer to buy the products, but ALSO the ones referred by the people you referred. If a program has that kind of arrangement, then it’s a good program. You will be able to earn residual income off the efforts of others. It’s better than earning from only your own efforts.

Additionally, the kind of program to promote should be of interest to the kind of visitors you get to your website. You risk wasting your valuable time and effort if you promote a program and drive a lot of traffic to your website but your visitors end up not buying the products. Obviously, you will not earn any commission. Make sure you promote a product you are familiar with and a product that complements your own product on your website.

Affiliate programs, which offer you a wide range of promotional tools and where continuous support is provided, are good. Additionally, you need to check out on the payment terms just to find out if they are favorable to you because you are running your online home business to make money. That’s the reality.

As I wind up, I would like to emphasize that for you to benefit from affiliate marketing, you need to drive traffic to your website, find good and complementary affiliate products, build trust and credibility to your visitors and acquire effective promotional methods and skills. It’s by so doing that you will make a lot of money. Your challenge is to start your online home business now and promote products of other businesses.

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Online Marketing Success On A Small Budget

Jun 24 2023 Published by admin under Uncategorized

Believe it or not it is possible to achieve online marketing success when you are working with a small marketing budget. As a matter of fact the Internet makes it possible for anyone to be successful regardless of their current financial situation.

Let’s talk about a few ways you can actually make money if you are working with a limited budget.

1. Blog and sell affiliate products. This is a very common way that people are making money on the Internet today.

Blogging and selling affiliate products really go hand-in-hand. It’s easy to start a blog and write about things you have knowledge of or are interested in.

Thanks to the fact there are millions of affiliate products available online, you can find a product that will match the theme of your blog. If you have a problem finding the specific affiliate product you can always join the Google AdSense program and let Google match advertisers to the theme of your blog.

Initially you could start your blog free with They are owned by Google and this makes it very quick and easy for you to get approved for the Google AdSense program.

Selling Internet based products such as digital information is another good way to make money marketing online. You might even want to look at other affiliate ideas such as cost per action programs or selling physical products for

2. Do email marketing. This is another strategy that doesn’t require much money. Building an email list and selling products to the people on your list is a very hands off way to make money online today.

One thing you can do is join an autoresponder company such as Get Response and purchase leads from them. They will build your list for you. You can then promote products directly to them and make money whenever somebody purchases something from you.

3. Direct sales. This is a popular business model for network marketing companies such as Amway, Herbalife, and so on. It’s also a way to make money selling products for very well known companies such as Avon, Tupperware, and so forth.

Today you can use the Internet to do most of your selling. This will save you a lot of time as well as a lot of expense for gasoline travelling to service customers directly.

4. Provide a service to other internet marketers. Popular things that people will pay you to do include blog writing, website design, graphic design, and so on.

There are plenty ways to quickly develop online marketing success on a small budget as well as providing a service to other businesses. These are just a few to help you realize that it doesn’t take a lot of money to begin your internet marketing venture.

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